Starz Previews New Original Series “Power” with Premiere Episode Sampling Initiative
Starz is offering a multiplatform, nationwide sampling of the first episode of its highly anticipated STARZ Original Series “Power” beginning Saturday, May 31 with an exclusive reveal of the 5-minute opening scene of “Power” on Twitter beginning at 1:00 pm ET today.
“Power” is the first-ever television show to premiere on Twitter using the service’s new in-line video feature that enables one-touch playback. The new video experience is based on Twitter Cards, which extends user interactions beyond favoriting, retweeting and replying and makes it possible for people to do things like watch videos, download apps, or view articles and photos –– all from within a Tweet.
Select multichannel video distributors will offer linear, on-demand and online sampling opportunities of the first episode of “Power,” beginning May 31, one week in advance of the STARZ series premiere on Saturday, June 7 at 9:00 pm ET/PT. Approximately 79 million multichannel video households will have access to the sampling opportunities through select cable, satellite and telco affiliates in the United States.
The first episode of “Power” will also be available on May 31 at www.starz.com/power, and online through select STARZ cable, satellite, telco, and online distributors’ websites including the Starz “Power” Twitter page at https://twitter.com/starz_channel, Starz “Power” MySpace page, the Starz YouTube page at http://www.youtube.com/user/Starz, Starz “Power” Facebook page atwww.facebook.com/power.starz, Amazon Instant Video, Vudu, Sony Entertainment Network and CinemaNow.
The series premiere of “Power” will also be available for sampling through the free STARZ PLAY app for all users in the United States.
About “Power”
“Power” tells the story of a visionary crime drama set in two different worlds, the glamorous New York club scene and the brutal drug trade.
James “Ghost” St. Patrick has it all: a beautiful wife, a gorgeous Manhattan penthouse, and the hottest, up-and-coming new nightclub in New York. His club, Truth, caters to the elite: the famous and infamous boldface names that run the city that never sleeps. As its success grows, so do Ghost’s plans to build an empire. However, Truth hides an ugly reality. It’s a front for Ghost’s criminal underworld; a lucrative drug network, serving only the wealthy and powerful.
As Ghost is seduced by the prospect of a legitimate life, everything precious to him becomes unknowingly threatened. Once you’re in, can you ever get out?
The cast is led by Omari Hardwick (Sparkle, For Colored Girls, Kick Ass, “Being Mary Jane”) who is joined by Lela Loren (Snitch, “Gang Related”), Naturi Naughton (Fame, “The Client List,” “Mad Men”) and Joseph Sikora (Jack Reacher, Safe, “Boardwalk Empire”). Hardwick stars as main character ‘James “Ghost” St. Patrick’; Loren plays ‘Angela Valdes’, an old flame of James’s who unexpectedly reenters his life; Naughton will play ‘Tasha St. Patrick’, wife, confidant and willing accomplice to James and Sikora plays ‘Tommy Egan’, childhood best friend and business partner to “Ghost.”
The series is created by Courtney Kemp Agboh (Emmy® nominated for “The Good Wife”), who will serve as executive producer and showrunner. Mark Canton (300, Immortals, 300: Rise of an Empire), Randall Emmett (End of Watch, 2 Guns, Lone Survivor) and David Knoller (“Big Love,” “Carnivàle”) also serve as executive producers. The series is being produced in association with CBS Television Studios.
“Power” premieres on STARZ with an eight hour-long episode first season.
[…] Starz is offering a multiplatform, nationwide sampling of the first episode of its highly anticipated STARZ Original Series “Power” beginning Saturday, May 31 […]