Bitcove’s new Context Aware Encoding reduces bandwidth requirements up to 50%

Context Aware Encoding incorporates machine learning to deliver great viewer experience and reduce storage and bandwidth costs by up to 50 percent

Brightcove announced today at its user conference, PLAY, the beta availability of Context Aware Encoding, a new video compression technology which uses machine learning and deep video analysis to achieve optimum quality for each video with the fewest bits necessary. This patent-pending approach to transcoding enables Brightcove customers to maximize visual quality while reducing storage and delivery bandwidth requirements by up to 50 percent.

This result comes directly through the efforts to enact the three key points brought forth in the Brightcove Manifesto for 2017:

Dramatically improve the user experience publishers can deliver to their viewers
Increase our customers’ revenue potential from online video by as much as 50%
Reduce the total cost of operations and delivery of online video by as much as 50% for our customers

The manifesto in PDF form can be read or downloaded here.

Context Aware Encoding analyzes each individual video and optimizes it for the target device and bandwidth profiles. The technology then optimizes video parameters such as resolution and framerate, and codec parameters like bitrate, codec profile and level, and creates the appropriate adaptive bitrate (ABR) ladder from this. By contrast, content-based approaches perform analysis to choose a more optimal bitrate from an existing ABR ladder.

“Context Aware Encoding provides more bang for the bit to Brightcove Video Cloud customers,” Anil Jain, executive vice president and general manager, Media Business Unit, Brightcove, said. “In keeping with the manifesto that we’re living by in 2017, we’re proud of this new technology that simplifies the transcoding process and delivers on the promise to greatly enhance the user experience and significantly cut operational spend.”

Current Brightcove Video Cloud customers interested in participating in the Context Aware Encoding beta program can contact Brightcove.

TagsBrightcove live streaming media Streaming video video video compression

Dean Meyers

BE BRAVE AND ITERATE! Dean is visual thinker who blends experience and expertise across multiple disciplines (technology, marketing, design, art, performance and management) as a Design Thinking and Innovation Management Consultant, Trainer, and Transformational Coach. He is happiest when working visually in innovation, user experience, education, and transformation—even more when they are all combined into one! His goal with VizWorld is to create and hold the space for visual thinkers who are looking for news and information about applied design thinking practices and innovation in life, education and work.