Advertising in the Age of New Media, a panel discussion, that should have gone for another full hour. Perhaps a day! While talking about the different generations (and focusing on the Millennials and Gen Z), their reaction to classic advertising (“buy me now!”) vs Black Ops or stealth advertising (product placement, endorsement by influencers, and expertise content placed as what we might call advertorials, there wasn’t the time to go into the algorithms of analytic-driven advertising, Google and Amazon driving the immediate gratification mode, predictive analytics… many things, some old being re-hashed and scaled with a technology-driven razor and some new, such as new forms of media via VR/AR, didn’t get much coverage. Here are my graphic notes from the panel, I think there’s lots to discuss about marketing and advertising being changed through design thinking approaches as well.

Sketchnotes from the panel discussion held on November 9, 2018 at Queens College, NYC: Advertising in the Age of New Media.

Panelists: Alan Wurtzel: former president of research and media development for NBCUniversal

Susan Goldberg: Founder & CEO, Susan Goldberg Leadership Consulting, specializing in coaching and placing millennia talent.

Bob Broussard: President of distribution for AMC Networks.

Asaf Davidov: Head of Sales Research at Hulu.

Mara Einstein: author of Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Self

Douglas Rushkoff: Professor of Media Studies, Queens College, author and documentarian who studies human autonomy in the digital age.

Sketchnotes by Dean Meyers
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