A clever new marketing campaign for the Fabra RS Rally car from Skoda allows you to take the car out for a fun test-drive using Augmented Reality technology. Simply print out the “steering wheel” while conveniently folding the AR marker onto the back, then take it for a spin. Post your best times on you Facebook wall, and challenge your friends to beat it.
The resolution of the system isn’t that great, but it’s good enough for the video-game style controls they give you. Not only that, but the audio and visuals really do a good job of making it more ‘video game’ than ‘driving simulator’. A clever PR maneuver, guaranteed to bring them some press buzz.
