Source: Emojis and Symbols in Marketing by Campaign Monitor
Emojis are now a regular part of digital communication across the generations. Marketers who are particularly sensitive to the types of visual communication that prospective clients respond to should include both measuring as well as employing emojis in the two-way communication that marketing and martech is now becoming.
How often does a brand reach back to customers and clients in the very direct and singular reach that email and social media can provide is the first step. But there can be the added feeling of personalization and authenticity when using emojis that curated images (drawings, photography and video) might not carry.
Charts and graphs may give a certain sense of gravitas or authority in visual communication, while emojis play into the emotional side of taking in information. For marketing purposes, considering most decision-making will inevitably include an emotional component. the careful use of emojis for “conversation” may effectively tip the scale, particularly if it is vital to create trust and engagement while feeling personal.
I would consider this infographic more inspirational than a complete source of information, but sufficient to potentially inspire someone designing a marketing campaign within the right channels where this may improve impact.
Cam,pain Monitor notes (as stated in the infograph):
- 2% of company emails sent to private clients contain emojis in the subject line. (Medium)
- Specific emojis during specific periods of the year can significantly increase a mailing’s effectiveness. (Medium)
- In some cases, subject lines containing emojis have a higher read rates than text-only subject lines. (Mobile Marketer)
- 56% of brands using emojis in their email subject lines had a higher unique open rate. (Campaign Monitor)
- Emojis in subject lines can trigger higher response rates than traditional email when used in the appropriate context. (Business Wire)
- Using emojis in subject lines can help your subject line fit on mobile devices. (Campaign Monitor)
Consider integrating your social media and email marketing efforts.
- 5 billion emojis are sent daily on Facebook Messenger. (Emojipedia)
- Over 700M emojis are used in Facebook posts daily. (World Emoji Day)
- 86% of emoji users on Twitter are 24 or younger. (World Emoji Day)
- 57% of emoji users on Twitter are women. (World Emoji Day)
- By mid-2015, half of all comments on Instagram included an emoji. (World Emoji Day)
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On the personal side, I like to use “whimsy” in marketing, how about you?
