Adidas has announced a new show coming soon called the ‘Originals AR Game Pack’ which, as far as I can see, it just a regular shoe with a special Augmented Reality marker on the tongue (As shown in the picture). Put the shoe in front of your webcam and be granted access to a collection of online games exclusive to shoe owners.
Or, get a picture of someone else’s marker and some scotch tape and you can literally “make your own”. In fact, you probably don’t even need the shoe. Not real sure what Adidas is thinking with this one.
adidas Originals | Lifestyle | AUGMENTED REALITY SHOES – COMING SOON.
