Another article on the coming VR and AR surge comes from TheGuardian that has an article interviewing the folks at Inition, a company that’s been working on VR development for over a decade.
Virtual reality might still require a lot of kit, but Inition have also been making leaps in the world of augmented reality, which allows interactive graphics to be overlaid on real-time views, on the screens of smartphones and tablets.
“So far it’s only really been used as a marketing gimmick,” says Millns, “to make things pop out of a tin of beans, or hover in front of cereal boxes.”
