A press release from Sonic Solutions (NASDAQ:SNIC) talks about some new Stereo 3D products that are coming in their next Roxio suite.  On the high-end, they’re bringing in BluRay 3D Authoring capabilities to the “Hollywood Studios” (No mention of consumers there, so presumably this will be ridiculously expensive).  For more “consumer” interest, they’ve offering the CinePlayer BD which will support 3D BluRay titles and, get this, online video providers and real-time conversion of 2D to 3D, “allowing 3D viewing of a user’s existing library of standard DVD’s and personal home movies”.  They also have some interesting technology called “Video Lab 3d”:

Roxio Video Lab 3D, a new consumer product from Sonic, allows consumers to edit and burn personal 3D content on standard DVDs; these discs can then be played back on any standard DVD or Blu-ray player connected to 3D-enabled HDTVs or PCs.

In addition, it seems that the new ASUS G-Series notebook will come with 120hz panels and 3D Glasses, and ship with CinePlayer ready to go in 3D.

Great to see it coming to mainstream, but it sounds like they’ve added a lot of flakey “experimental” technology to it for no real benefit. Automatic 2D to 3D conversion?  3D DVD?  Guess we’ll just have to wait and see how well it works (or doesn’t).

via Roxio