This new infographic from Permuto analyzes the relative popularity and price of various keywords in several categories to show you just how much merchants are willing to pay to get their wares in front of your eyeballs.
Keyword prices represent how merchants perceive the value of marketing to potential customers. It is essentially the value of reaching specific audiences, with prices adjusting based on competition and search volume. Below, we took a look at some of the more popular keyword categories for consumer products, as well as their search figures and average pricing.
Aside from the constant ‘blah circles’ argument, it does a decent job of presenting the relevant information (Number of advertisers, number of search queries, and the average price). I personally would like to have seen some more visual appearance of the other information (aside from price, which keywords are the “most popular”, meaning they have the most advertisers, and “least popular).
See the full-size after the break.
via Permuto Discoveries » How Much Are You Worth to Merchants?.
