HotelChatter has a great report of the State of WiFi at various hotels, showing that contrary to their expectations, several hotels have begun the switch to free WiFi in the rooms as a way to increase customer happiness and loyalty. The report is great, but they’ve created this “chart” to go with it visualizing the results.
Several problems with this “chart”, and I use the term loosely:
- No idea what the various “width” of hotel sections means. It seems to be simply sized to fit the studio name, not based on number of hotels or guests
- They use a “rainbow” colormap, which might be fine to divide up All Free vs Some Free vs Paid wifi, but they separate it into 5 sections with such slight color gradiations it can be hard to tell.
- The top part of the chart is completely pointless as far as I can tell. It’s the exact same data as below (the same 5 bars), they just removed the individual chain names, and scattered them in some pseudo-circular arrangement.. For no apparent reason other than they could.
Definitely not designed by a graphics expert (at least, I really hope it wasn’t). Maybe it was designed by a guest at a Holiday Inn Express?
What else do you see wrong with it?
via HotelChatter’s Annual Hotel WiFi Report 2010 || HotelChatter.
one of the more disappointing infographics I’ve seen
very nice posting …………