A new patent from the brains at Google discusses the possibility of embedding real-time ads, similar to the currently popular Google Adsense system, into images from Google Street View, bringing outdated billboards and signage back to life with hyperlinked glory.
In the patent, the technology company also mentions creating an advertising auction for properties which remain ‘unclaimed’. It said: “The link can be associated with a property owner, for example the property owner which owns the physical property portrayed. The link can alternatively be associated with an advertiser who placed the highest bid on the image recognized within the region of interest (e.g., poster, billboard, banner, etc.).”
It would be an impressive combination of mechanical turk and automatic image recognition, attempting to detect then align such information. If anyone’s got the money and horsepower to pull if off, Google does.
via Google Street View ‘to carry real-time ads’ – Telegraph. via Gizmodo
