Social media has not yet matured, but it’s far more than an opportunistic and unstable communications tool. With live video streaming pulling the attention of younger viewers away from broadcast and cable media, and widespread adoption giving opinions and undocumented information the ability to spread virally, social media’s sway in marketing, news and opinion forming is easily as powerful as mainstream media.
Skilled.co has gathered data (apparently up till mid-2016) to give a combination of history and behavioral information in this long infographic. While the analysis might not give you enough information to make a decision regarding how to map a marketing spread, it does pull up some demographic information that might help you both understand the use of social media across the genders and different generational habits as well.
The infographic focuses mainly on five establish platforms: Facebook, Instagram, LinkedIn, Twitter and Pinterest. There is a passing reference to reddit and Tumblr, but Snapchat gets a bare nod in the number of photos uploaded, without even identifying the service by title: just the icon.
The job market gets mentioned, which is unusual for an infographic like this, but a welcome sight in the acknowledgement that Social Media isn’t just memes, cat pics, selfies and food pics.
Donald and Hillary are here, but nothing definitive regarding the influence of social media final outcome of the recent US Presidential election.
And again, where’s Snapchat? Considering there is a panel on teens’ use of social media, one would think the winning platform for teens would get more than a single nod, as mentioned earlier.
It’s not a quick read, and there’s much to review and absorb here; well worth the time to review.
Presented by Skilled.co
