Blackmagic Design will make this an eventful summer for videographers this summer with these two announcements:

Blackmagic Pocket Cinema Camera Summer Special: US$495

– Blackmagic Design announced yesterday an exciting Summer Special discount for the Blackmagic Pocket Cinema Camera for the low price of US$495. With a normal recommended retail price of US$995, this Summer Special represents incredible value and is available for a limited time and will end on the 31st of August 2014. This Summer Special price is subject to limited availability, after which the price will return to the usual recommended retail price of US$995.

Blackmagic Pocket Cinema Camera

Blackmagic Pocket Cinema Camera – Front View

Since its introduction, the Blackmagic Pocket Cinema Camera has been used in thousands of independent films, television commercials, music videos and anywhere cinematographers need a high quality digital film camera in a stealthy super small size.

The Blackmagic Pocket Cinema Camera includes powerful features such as Super 16mm sized 1080HD sensor, super wide 13 stops of dynamic range, built in SD card recorder for Apple ProRes, lossless CinemaDNG RAW capture and active Micro Four Thirds lens mount, all in an attractive compact design.

This compact design allows the Blackmagic Pocket Cinema Camera to be used in more situations where a larger camera would not be practical. It’s so small that it can be used in situations in the field where a larger camera could be dangerous. The camera’s film look even allows personal video to be shot with the style and creativity of a motion picture film.

Blackmagic Pocket Cinema Camera - Back view

Black Magic Pocket Cinema Camera – Back view

Unlike regular video cameras Blackmagic Pocket Cinema Camera is a true digital cinema camera as it includes a super wide dynamic range image sensor with 13 stops of latitude, allowing feature film quality images. A common mistake in the television industry is the assumption that more resolution means higher quality. Most cameras produce”video” looking images that suffer from highlight and black clipping that limits details. Blackmagic Pocket Cinema Camera’s wide dynamic range eliminates this problem and provides film quality with dramatically more detail retained in black and whites in the image. Once the shoot is complete, DaVinci Resolve Lite 11 color correction and online editing software can be used to adjust images and take advantage of this extra range in the images.

To eliminate the damage that low bit depth and high compression video storage creates, the Blackmagic Pocket Cinema Camera includes a easy to use SD card recorder.

Blackmagic Pocket Cinema Camera - Side View

Blackmagic Pocket Cinema Camera – Side View

“We have worked hard to set up this exciting special price to allow more people to afford a super compact digital cinema camera that they can personally own. However stock is limited at this lower price so customers who want to buy at this price will need to move fast,” said Grant Petty, CEO, Blackmagic Design. “We are extremely proud of the Blackmagic Pocket Cinema Camera and we want to thank all the cinematographers who have send us examples of the work they have completed with this camera. We want to thank everyone for the wise and intelligent feedback they have given us and we hope this special offer is a great way to show our appreciation to the wonderful customers we have. For us, this is a dream come true!”

Blackmagic Pocket Cinema Camera Key Features:

  • High resolution 1080HD Super 16mm sized sensor with superior handling of image detail.
  • Super wide 13 stops of dynamic range allows capture of increased details for feature film look.
  • Compatible with extremely high quality Micro Four Thirds lenses. Compatible with other mounts via common third party adapters such as PL mount and Super 16 cine lenses.
  • Built in SD card recorder allows long duration recording with easy to use media.
  • Open file formats compatible with popular NLE software such as ProRes 422 (HQ) and lossless CinemaDNG 12 bit RAW. No custom file formats.
  • Standard connections including mini jack mic/line audio in, micro HDMI output for monitoring with camera status graphic overlay, headphone mini jack, LANC remote control and standard DC 12 power connection.
  • Built in LCD for camera settings via easy to use menus.
  • Supports 1080HD resolution capture in 23.98, 24, 25, 29.97 and 30 fps.
  • Compatible with DaVinci Resolve Lite color grading software.

Availability and Price

The Blackmagic Pocket Cinema Camera is available now for $US495 until August 31, 2014 subject to availability from Blackmagic Design resellers worldwide.

Camera 1.8.2 Software adds new Apple ProRes formats for all Blackmagic Design Cameras

Blackmagic Design today announced the immediate availability of Camera 1.8.2 software which adds three new Apple ProRes™ file formats for the Blackmagic Cinema Camera, Blackmagic Pocket Cinema Camera and Blackmagic Production Camera 4K. Camera 1.8.2 update is available now free of charge from the Blackmagic Design website.

Blackmagic Design camera customers have always been able to record in both CinemaDNG RAW or compressed ProRes 422 HQ formats, however now this new software update adds three additional Apple ProRes™ file formats, ProRes 422, ProRes 422 LT and ProRes 422 Proxy. This means customers using Blackmagic Design cameras will be able to get significantly smaller video file sizes allowing much longer recording durations on the same media card, all while preserving full frame 10-bit 4:2:2 quality.

Because this update is available to our camera customers free of charge, they simply need to download it, and install the update from their Mac or Windows machine using a simple USB cable connection to the camera. Once the update is complete, customers will see these new formats available in the camera menus.

Because this update reduces the data rate of recording, it means customers can now choose lower cost SSD or SD cards while still recording high quality video in SD, HD and Ultra HD resolutions. Using ProRes 422 Proxy it is possible to record 230 minutes of 1080HD video on a single 64GB SD drive. Selecting the type of ProRes format for recording can be set via the on screen menus and all ProRes types can be played back instantly.

The Apple ProRes 422 formats are designed specifically for multi-stream non linear editing, minimal generation loss and fast export, making them very popular video file formats for post production and broadcast. All ProRes files recorded with Blackmagic Cinema Cameras and Blackmagic Production Camera 4K can be opened directly in DaVinci  Resolve 11 and Apple Final Cut Pro X™ for immediate color correction, editing and finishing.

“We are extremely excited to release this next update for our camera customers ,” said Grant Petty, CEO of Blackmagic Design. “With the addition of the 3 new ProRes formats, cinematographers can now record for longer on low cost SSD’s and SD cards without sacrificing image quality, as they are still recording in full 10 bit 4:2:2 quality. Because our cameras feature a software centric design, we are very excited to be able to update our cameras with more and more features over time and make the cameras better and better! And there is more to come!”

Availability and Price

Camera 1.8.2 is available now for download from the Blackmagic Design web site free of charge for all Blackmagic Cinema Camera, Blackmagic Pocket Cinema Camera and Blackmagic Production Camera 4K customers.