Yes, without question the whole Social Media “thing” caused an impact on how companies and consumers interact. As we can see in AYTM Market Research‘s infographic, there are some specific (and basic) steps your company should take, to fully embrace this new branding context, and Get Satisfaction shows some good examples of companies that are doing it right. From Promotional Codes comes some interesting numbers about consumer’s trust, when it comes to companies and their marketing strategies, and we close today’s selection with TRND‘s piece on Brand ambassadors.
Branding: How It Works in the Social Media Age
Brands That Do Customer Service the Right Way
How much do you trust Corporations?
Today’s video:
The Real Price of Sending Money Home
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