At the recent SIGGRAPH2010 ASIA, McLaren’s design director Frank Stephenson gave a keynote on how computer graphics is impacting design of their Formula One racecars and helping them beat the likes of Ferrari, Porsche, and Aston Martin.  Afterwards in an interview with the Korea Times, he dropped the nugget that they are working on developing a holographic viewing system that will “beam” the visualizations into the air, viewable from 360 degrees in full 3D without glasses, and coupled with a motion-detection system for interaction.

“The use of high-quality visual animation and the digitized designing process is based on the needs to improve the speed of product delivery and be more cost effective in the process before we produce the physical product. Conventional methods will leave you with conventional timing schedules, and we will always have to work to find the best processes to accelerate our product strategy plans, improve efficiency and employ cutting-edge technologies,’’ Stephenson said.

I haven’t heard of any such system in-use anywhere before, and I’ld love to know who is building and deploying it for them.  I suspect some of what he describes is exaggeration or oversimplification, but if this truly is a floating-space 3D hologram…… Wow.

via Computer graphics enable high-octane experience.