Earlier this week, you could have thought Britain’s Sky TV was single-handedly funding the 3D Television movement thanks to a new press release from LG touting a massive sale of 15,000 3D television sets they plan to deploy across the UK to promote their new 3D content. You may remember the lackluster reception they got from their last attempt, and it looks like they’ve learned their lesson and will have more venues (many more) to hit a wider audience.
“LG wants to enable more customers to experience 3D TV technology in action,” said Havis Kwon, Executive Vice President and head of the LCD division of LG. “Watching live 3D sports broadcasts in public areas brings fans as close to the game as possible without having to step into the stadium. These partnerships will help consumers become more familiar with 3D TVs and that can only be a positive for the industry and innovation.”
Well, LG has backpedaled a bit on that and released a new statement saying that’s not really what is happening.
Today, however, LG said that figure was “inaccurate”. Sky, it said, isn’t buying a warehouse full of 3D TVs, after all. Instead, it is “helping support its commercial customers purchase TVs direct from a UK third party”.
In other words, it’s working with pubs to encourage them to buy 3D TVs. Not to mention the dozens of pairs of 3D glasses they’ll need to allow boozers to enjoy three-dimensional soccer action over a pint or two.
I gotta admin, that makes more sense. I doubt many pubs will take them up on it, unless Sky offers some huge discounts or reimbursements to make it happen. I think they’ld have more luck if they moved beyond ‘commercial customers’ and into mainstream, offering all of their customers big discounts after agreeing to a 2-year contract (think Cell-phone subsidies).
via 뉴스와이어 – LG Electronics Leads Live Sports 3D Broadcasts With Major Media Partnerships.
