Best Buy is trying a new gimmick to get free press and publicity, and since I’m writing this I guess it’s working, by adding Augmented Reality markers into its Sunday flyers to see 3D versions of the week’s sale items.
Once that gets straightened out, you hold the front page of Best Buy’s Sunday newspaper ad up to your webcam’s lens, and it appears that the Toshiba laptop pictured on the front jumps off the page. When you tilt the page from side to side or from front to back, the laptop appears to move around in different angles.
While this is a clever toy to play with on a Sunday morning, it sure as hell didn’t make us want to buy a laptop from Best Buy. However, it did get us to write about it, so there’s that.
