Will Evans has a new post on Semantic Foundry about “Mood Maps” for mapping a user’s state of mind throughout user experience testing. At the end he shows a great infographic from Lego (above).
By way of my friend Doc Baty, I stumbled upon a blog post by Bruce Timkin which shows another way to visualize the aggregated mood maps and present an Experience Wheel like the one he found at Lego, although it is unclear what research, activities, or methods are used to arrive at the Experience Wheel – it’s still an interesting way to visualize the total user experience in phases.
