Fusion CIS and DMS collaborated on a commercial for a New Zealand creative agency, Sugar, and their client, Fonterra. The focus was on their new “smart water”, so they wanted to make the water the main character.
CG fluids remain among the most confounding effects to achieve natural looks and behaviors, and to push that even further by morphing cg fluid into specific shapes demands advanced skill. Mark Stasiuk, co-owner and CG sup at Fusion CI Studios was very excited about DMG’s project as fluid morphing behavior is a technology his studio has been developing. To add the challenge of applying these new methods to a spot where fluid is a mischievous & clever main character was exhilarating… if not daunting.
The commercial can be seen on their site.
via Water Goes Bananas at DMG and Fusion CI Studios! | The Briefing Room.
