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Ford Motor Company has recently upgraded the Powerwall in their Electronic Design Presentation Room (EDPR) and Advanced Visualization Center (AVC) with Sony 4K Projectors, thanks to help from IGI.

The Powerwall at Ford’s EDPR is 60-feet wide. It is equipped with three projectors, model number SRX-S110, which produce 10,000 ANSI lumens each, and produce 8.8 million pixels per unit. The company also uses two additional SRX-S110 projectors for two separate screens in its AVC, which are used for full-scale viewing of vehicle designs.

They say it give stheir engineers better visualizations of their designs, but I think the real purpose is merely to make a great demo to guests.

via Sony’s SXRD 4k Projectors Help Keep Ford Motor Company In The Passing Lane.