Over at the Telegraph, they look into the science of why are 3D movies such ‘fun’ ? Digging back to the appeal of the ‘original 3D’ movie experience, Plays, they say it’s not the realism or the graphics, but rather the impact of being ‘targeted’. However, in a typical play only a few lucky audience members will be targeting, but in a 3D movie everyone in the audience can be targeted at once.
The difference, then, between a live show seen up close and a 3D movie of the same show is that the former pulls just one or several audience members into the thick of the story, whereas 3D movies have this effect on everyone. So part of the fun of these movies is not they are 3D: the fun is in being targeted. And that fundamentally alters the emotional experience. It no longer feels like a story about others, but becomes a story that invades your space – perhaps threateningly, perhaps provocatively, perhaps joyously.
via Why are 3D movies like ‘Avatar’ such fun? – Telegraph Blogs.