As part of the World AIDS Day, the RED website has a map that counts occurances of the twitter hashtag “#turnred” and uses of their Facebook App, overlaid onto a Google Map. They are also tracking scheduled RED meetups and “cities turned red”. If you don’t know what RED and AIDS have to do with each other:
(PRODUCT)RED partners agree to give up to 50% of the profits from (PRODUCT)RED items directly to the Global Fund, to fight AIDS in Africa. The consumer does not pay extra for this. (RED) never handles this money – it is sent directly to the Global Fund with no overhead taken out. That means that 100% of the money from the sale of (PRODUCT)RED items goes directly to the Global Fund, with no overhead taken out.
There are 33 million people living with HIV/AIDS across the globe, and 22 million of them live in sub-Saharan Africa. This is why 100% of (RED) money is going directly to the Global Fund, to finance programs fighting AIDS in Africa.
Also, you can read more about the spread of HIV and AIDS through the Infographics on VisualLoop.
