India’s Prime Focus contributed only about 10% of the effects seen in Avatar, but that alone was enough to drive their stock up an impressive 10% when the success of the film hit the news.
The film, one of the most expensive ever made with a reported budget of at least $300 million, paints an eco-friendly tale set in a mineral-rich alien land characterised by visual flourishes such as dragon-like birds, glowing trees, floating mountains and blue-bodied people.
“We contributed about 10 percent of the visual effects for Avatar,” Namit Malhotra, who founded Prime Focus as a 21-year-old more than a decade ago, told Reuters by telephone.
