LukeW | There Is No Fold

LukeW Ideation + Design provides resources for mobile and Web product design and strategy including presentations, workshops, articles, books and more on usability, interaction design and visual design.

Source: www.lukew.com

Web design keeps evolving as devices, audience and time and place of accessing the web changes.

Mobile rules now, as it’s imperative to think about your viewer as being anywhere, anytime, and probably holding something with a screen in their hand first.

That means “SCROLLING” is the most important navigational function and gesture you will have to consider when planning form and function for your site.

This article lays out clear information where and how people navigate through websites, and the verdict is in: designers do not need to make decisions on placement of content based on what is “above the fold” any more. Vertical scrolling is now a very natural action of using websites, and it’s more important to place CALL TO ACTION interaction points (buttons, links) next to relevant content rather than forcing their position to “above the fold”.

Read the full article for more.

Dean Meyers

BE BRAVE AND ITERATE! Dean is visual thinker who blends experience and expertise across multiple disciplines (technology, marketing, design, art, performance and management) as a Design Thinking and Innovation Management Consultant, Trainer, and Transformational Coach. He is happiest when working visually in innovation, user experience, education, and transformation—even more when they are all combined into one! His goal with VizWorld is to create and hold the space for visual thinkers who are looking for news and information about applied design thinking practices and innovation in life, education and work.