Prime Focus is having a big year this year, and expects another 15-20% jump in revenue in FY11. With all the bad press the VFX industry has been getting over labor problems with folks like VFXSoldier exposing the poor working conditions and low wages, and smaller companies folding left and right and typically leaving employees unpaid, how is Prime Focus doing so well?
“There is a lot of traction from the U.S. markets for 2-D to 3-D conversion,” Chief Financial Officer Nishant Fadia told Reuters. “We are talking to all the studios there and it looks good.” To make the most of the overflowing demand, Prime Focus has earmarked about $2 million to $3 million to set up additional facilities in India, Fadia said.
I guess we’ll just have to wait and see how long the 2D to 3D conversion market lasts. If it stays big, then no doubt there might be a lot of money to be made in converting back catalogs of material, but somehow I don’t think “A Fish Called Wanda” or “The Evil Dead” trilogy will really change much in 3D.
via Prime Focus sees 15-20% revenue jump in FY11 – The Economic Times.
