With pretty much all of the Fermi-based hardware out right now being just reprints of NVidia’s reference design, many people have been wondering who would be first to market with their own design.  Looks like MSI is the current leader, with pics of their non-reference GTX460 on EXPreview.

This graphics card part number is N460GTX Cyclone 768D5/OC, it based on GF104 which has 336 CUDA Core, core/Shader/memory clocks of 725/1450/3600MHz; Features 768MB of GDDR5 memory as well as 192-bit memory interface, dual-DVI/HDMI output.

via MSI Non-reference GTX460 Leaked – Expreview.com.