The new ads for the 3D Ready, LED, Slim-bezel, internet connected LG Infinia television showcase the work of Framestore in animating clouds of butterflies, tree-climbing elephants, and friendly fish in the trio of ads.
In Butterflies, the main challenge was to create thousands of butterflies that looked real as a swarm, whilst retaining the intrinsic beauty that these fascinating insects possess, particularly during flight. The 3D team had to find the right balance between naturally chaotic flying and choreographed flying that could neatly tell the ad’s story of ‘infinite flow’. Caution was taken to ensure the butterflies didn’t become too stylised and bird-like, especially in the more crowded shots. The opening hero butterflies were hand animated for a smooth and organic feel, but the wider shots used a particle system to disperse the insects when they begin to number in the thousands. Range of colour and attention to detail were crucial, so the team created unique butterfly designs and added touches like rendering a fine layer of fur to avoid a plastic or solid look.
See all three ads in the video below.
