A new promo for SEAT, sponsors of Shakira’s upcoming european tour, showcases the work of Superfad in a wide variety of styles.
“This job encompasses every bit of animation and live action knowledge we have amassed over the years,” comments Superfad Creative Director Adam Parry. “The clients and the agency Atletico have been a real dream to work with and Shakira had to take a leap of faith and trust us to take her on this fantastic visual journey. We’ve had a blast every step of the way.”
The video is part Fanta Girls, part 8-bit Pixel graphics, part Claymation, part Bladerunner, and all hot. See the video, the making of, and the press release all after the break.
THE HOT SEAT: SUPERFAD AND ATLETICO TAKE SHARIKA ON A WILD, ANIMATED JOURNEY WITH POPULAR AUTO MAKER
London, UK – (February 16, 2010) — Superfad has just produced a dazzling animated SEAT commercial for agency Atletico that combines a myriad of animation styles and techniques with live action, visual effects and architectural design. At the center of the eye-popping spot is international superstar Shakira who is about to embark on a European tour, which is sponsored by SEAT.To view the spots and the making of video visit:
http://superfad.wiredrive.com/l/p/?presentation=7c29394d2e2634c10eb01d062e5c0b0e“This job encompasses every bit of animation and live action knowledge we have amassed over the years,” comments Superfad Creative Director Adam Parry. “The clients and the agency Atletico have been a real dream to work with and Shakira had to take a leap of faith and trust us to take her on this fantastic visual journey. We’ve had a blast every step of the way.”
2D motion graphics & graffiti design, live action with dancers and glitter explosions, 8 bit pixel style animation, full 3D city build & animation and a stop frame animation shoot mixed with 3D characters are all part of the otherworldly commercial. The project took about eight weeks to produce and can be seen throughout Europe.
The spot and brand affiliation link the young, sporty image of SEAT with the musical talent of Shakira, who is currently enjoying great success with her latest album “She Wolf.”
Shakira – Good StuffAtletico International Advertising S.L.
Production Company/Animation Company: Superfad
Production Services: Propaganda
Print Production Company: Laiguana
Print Design: Superfad
Print Post Production: HogarthClient: SEAT S.A.
Marketing Communication:
Advertising: Silvia Balart, Ana Sánchez
Sponsoring: Friedo van Gelder, Anahí StollAtletico International Advertising S.L.
Agency Executive Creative Director: Arndt Dallmann
Agency Managing Director: Paul Gross
Agency Creative Directors: Jason Bramley, Jonny Biggins
Art Director: Steven Hanson
Copywriter: Ben Carson
Designer: Daniel Mascarenhas
Agency Producer: Christian Santiago Métrailler
International Client Service Director: Chacho Hernandez Wolters
Account Executive: Daniel MichahellesProduction/Animation Company: Superfad
Creative Director: Adam Parry
Executive Producer: Stuart Robinson
Producer: Josephine Gallagher
Assistant Producer: Samantha O’Keefe
Live Action Producer: Amelia Wise
Art Director: Clayton McDermottSection Directors:
Nina Pfeifenberger- Under the Sea
Alex Turvey- Space
Clayton McDermott- Deep SeaDesigners: Chris Thompson, Adam Willis , Jimi Crayon, Gillian O’Connor, Carlos Nieto
2D Animation: Bethan Algieri, Chris Thompson, Joe Philips
Head Of 3D: Jérôme Haupert
