A new ad for the Audi A4 2.0 TDIe that recently aired in Spain showcases some fantastic work by Digital Domain as the car slowly is constructed as if locked within a Rubik’s Cube and the pieces slowly come together.
Digital Domain paid extra attention to ensure the parts would fit together as seamlessly and logically as they would in real life, despite the fact that the futuristic Rubik’s Cube was grounded more in fantasy than reality. “We had a few discussions with the engineers at Audi regarding how everything would fit together,” continued Barton. “The further we went along in our animation tests, the build process became guided by the actual construction sequence as it happens at the Audi factory. Our team met with two factory-trained technicians from Audi who broke down a full engine, transmission and headlight assembly for us, laying everything out on a table so we could ask questions and take reference photographs.”
See the commercial at their site.
via Digital Domain and Director Carl Erik Rinsch Make Art for Audi.
