wrigley5MPC provided the VFX work for a pair of commercials for Wrigley’s 5 Gum, and has posted some behind-the-scenes information on their website.

In the Solstice spot our 3d artists used PAPI to develop the ice shattering effect. Maya fluids and particles were used to further enhance the avalanche. For the Zing spot our team used Maya particle instancing and some hand animation to create the bubbles. Maya nCloth was used to make the larger bubble that our hero falls into.

The 35 mm and phantom camera material was extensively re-timed and manipulated to work with the CG environment and animation which were then composited using shake and flame.

via Wrigleys, 5 Gum.