1st Ave Machine has created a new commercial for Samsung’s slim TV’s called “New Species”, that .. Well, I’ll let motionographer sum it up:
Like their “Sixes Last” promo from a couple years back, “New Species” is set in a forest of the imagination. I could decry agency Cheil Worldwide for forcing a repeat performance from 1st Ave, but it’s just so damned beautiful, I really don’t care. I feel like Arvind has created a universe—or rather augmented our own—with his work. You can’t contain that kind of potential in a couple of projects.
You can see the Quicktime MOV here.
