MPC has updated their website with information on their new Toyota commercial that uses some extensive cloth and fabric simulations produced by Ciaran Bennet and CHI and Annabel Ridley at RSA.
Using a classic illusion with a modern twist, this film executes the ultimate sleight of hand as the viewer witnesses Toyota’s range unveiled by the simple act of pulling on a piece of cloth. ‘We always thought of this ad as a sort of magic trick– says Director Brett Foraker
Uses CG and Frame set extensions with some matte paintings for the archway, the final composited result is a pretty impressive piece of work. The commercial will begin airing April 4th in the UK. The commercial can be viewed at the link below.
